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Abstract for presentation (Poster or Podium) with a Paper in the Conference Proceedings

Sustainable Transportation & Urban Development

An Empirical Investigation of Factors Affecting Adoption of Alternative Fuel Vehicles

Sunday, June 16, 2024
3:00 PM - 4:15 PM ET
Room: Galleria
Abstract: Electric vehicles (EVs) are widely recognized within the transportation industry as highly promising green technology that mitigates carbon dioxide emissions and energy usage, but the general public has shown great hesitancy in embracing them. It is therefore important to investigate and thoroughly understand why this is so and to determine what factors influence the decision to acquire them. This study examines the integrative approach of personality-beliefs-intentions, using an extended technology acceptance model to understand consumers’ intention to adopt EVs. The model was empirically tested, using a structural equation modeling technique based on survey data gathered from 743 potential consumers, and the results revealed that perceived ease of use, personal innovativeness, and perceived usefulness have significant and positive correlations with consumers’ adoption intention for EVs, while perceived risk has a negative correlation. The findings also revealed that perceived usefulness, perceived risk, and perceived ease of use mediate the effects of personal innovativeness. The outcomes of this study will provide policymakers and marketers with a deeper understanding of the most effective methods for promoting EVs within the realm of further research on sustainable mobility.

 

Learning Objectives:

Attendees can expect to learn the following from this session:
  • Determine what factors influence the consumer's decision to adopt electric vehicles
  • Examine the integrative approach of personality-beliefs-intentions, using an extended technology acceptance model
  • Determine the positive and negative correlations of factors affecting adoption of electric vehicles