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Abstract for presentation (Poster or Podium)

Public Transport

Willingness to Shift towards Bus Rapid Transit System in Pakistan

Sunday, June 16, 2024
3:00 PM - 4:15 PM ET
Room: Galleria

    Co-Author(s)

  • AT

    Aqsa Talpur, n/a

    Master's Student
    Central South University, Changsha, China
    Changsha, Hunan, China (People's Republic)

  • FB

    Farrukh Baig, n/a

    Ph.D. Student
    Central South University, Changsha, China
    Changsha, Hunan, China (People's Republic)

  • MT

    Mir Aftab Hussain Talpur, n/a

    Professor
    Mehran University of Engineering and Technology
    Jamshoro, Sindh, Pakistan

  • GD

    Gopal Das, n/a

    Ph.D. Student
    Mehran University of Engineering and Technology
    Jamshoro, Sindh, Pakistan

    • Primary Author(s)

  • Jaeyoung Lee, Ph.D.

    Professor
    Central South University
    Florida, California, United States

    • Presenter(s)

  • Jaeyoung Lee, Ph.D.

    Professor
    Central South University
    Florida, California, United States

    • Submitter(s)

  • FB

    Farrukh Baig

    School of Traffic and Transportation Engineering, Central South University, Changsha, China
    Changsha, Hunan, China (People's Republic)

Abstract:

Mobility and traffic-related environmental pollution issues have become a concerning issue due to the rising number of privately owned vehicles. A biogas-fueled bus rapid transit (BRT) has been implemented in a highly populated city, Karachi, Pakistan. The success of the BRT hinges on its ability to persuade passengers to use this new mode of transportation. Thus, this study explores the factors affecting the public willingness to shift to the BRT by applying the push-pull-mooring theory framework. A disjoint reflective-reflective second-order model was developed using the structural equation modeling technique. This study found that push factors (perceived inconvenience and perceived environmental threat), pull factors (green transport policies, biogas-fueled BRT system, and subjective norms), mooring (inertial), and mediae’s influences (social media influence and traditional media influence) directly or indirectly affect the willingness to shift towards the BRT. This study highlights the significance of implementing effective transportation policies and infrastructure to promote mass transit mobility, developing positive subjective norms about the BRT, and improving the convenience of traveling through the BRT. Additionally, the study suggests that disseminating awareness about environmental threats and managerial applications to discourage using privately owned vehicles will help shift people toward the BRT in a lower middle income country, Pakistan. The study’s insights guide policymakers, BRT promoters, and transportation organizations seeking to enhance public acceptance and utilization of the BRT system. 

Learning Objectives:

Attendees can expect to learn the following from this session:
  • Upon completion, participants will be able to understand the factors, including push, pull and mooring factors, affecting public intentions to switch to the BRT.
  • Upon completion, participants will be able to recognize the Social and Traditional Media influence on the overall behavioral change from other modes to the BRT.
  • Upon completion, participants will be able to demonstrate the policy implications to expedite the shift towards newly developed BRT.